Åsa Kax is a Swedish designer and illustrator who visualizes stories both for companies and products. Specialties are graphic design, surface design and art direction. Amongst her work you find logotypes, identity manuals, pattern and textile design, illustrations, visual concepts, design of kids fashion, fashion accessories, house decor, prints and web design. She has her own product line and was also co-founder and a part of the designer duo behind the folklore brand EmyLittle (2008–2016). Her main inspirations are art nouveau, arts and crafts, art deco, bauhaus and functionalism.