My name is Frida Hammar. I freelance as an illustrator and animator.
I always loved to draw. I love to draw characters. Like many others, I began to draw what I saw. But, I slowly started to add or subtract things and people into my drawings, mixing reality with imagination. I realized that I had found the perfect way to communicate. It was then I decided that this is what I wanted to do, communicate through art. For me, visual expression has much stronger impact than just textual communication. To communicate, we need both.
What I really enjoy doing is making illustrations that challenge stereotypical norms of our time. It would be easier to create illustrations that confirm already set ideés of, for exemple, gender, age or ethnicity, than to create artwork that question it. But for me, from the choice of colors, to what the characters are doing, or composition, the list goes on, it`s important to work with. I been fortunate to have worked with clients that thinks it´s important too.
After graduating from the Konstfack, University College of Arts, Crafts and Design, (2004) I started my business and has freelanced since.
Umeå Kommun, Nacka Kommun, Jönköpings landslandsting, Kulturrådet, Umeå Universitetssjukhus, MOVE, WWACE, Ica Kvantum, MTV, Umeå Universitet, Lerstenens Fastigheter, Aptum, Region Västerbotten, Länsstyrelsen i Västerbotten, Norrmejerier, Länstyrelsen, Norrlandsoperan, SVT, Konstfack, Sveriges Radio m.fl