What is your name and how would you briefly describe your work?
My name is Josefin Herolf, I work as an illustrator and a graphic designer. My work can be found in magazines, information publications, books and teaching publications. As a designer I work with print, web and film. The combination of illustrating and designing layout offers many advantages, as I can plan the graphic design from the image and vice versa.
What part of the creative work do you like best?
I tend to stay in the first idea phase as long as possible, it’s pleasurable and rewarding to sketch and test ideas. I also like to present the ideas to the client relatively early on, so that our visions and expectations can be met. I like to work further with the sketches too… so I have to say that every part has its’ charm.
What do you like to draw and what do you draw more?
I'm interested in people, bodies and facial expressions. Nature is also a favourite motif. Cities and patterns. Preferably in combination. I would love to do more children's books and wallpapers.